The Jobs to Be Done theory is being increasingly often used by successful IT companies, including Google, Cisco, Intercom and Basecamp. It's an approach to focus fully on the customer and their goals (jobs) as you design, develop and improve your products and services. It takes customer-centric design to the next level, as it [...]
Reading Time: 5 min Whenever a customer considers a product or service, there are forces at work. These forces are what drive them to either purchase a solution, or stick with their current solution. You can model these forces with draw.io.
Are you convinced that diagramming is both useful and necessary in your company, but your colleagues don't yet share your enthusiasm? You can use our white papers to support your case and help to convince them that draw.io will improve communication and collaboration in the company. We prepared two white papers for the recent [...]