Why is draw.io feature-rich and yet so competitively priced?

If you think about all the reasons you enjoy using draw.io, you may say that it’s because draw.io is feature-rich, easy to use, and constantly being improved upon.  You may have then asked yourself why we can offer draw.io at such competitive pricing.

Well, let us help you by answering that question!

There is either price leadership or quality leadership.  Right?

If you take a look at the diagramming apps that are currently available in the Atlassian Marketplace, you’ll see that we’re the price leader in that segment.  In the world of marketing, you’ll often hear the phrase, “You get what you pay for.”  You might even take that to mean that draw.io’s pricing means that it lacks in functionality, but you’d be wrong.

However, we won’t try and convince you with words – we’ll let draw.io’s facts speak for themselves.

• The revision of a diagram creates a new version of your Confluence page:
  We were able to bring you this feature a full year before other diagramming apps.
• Diagramming with draw.io is efficient:
  Please take a look at our video, where we show you how to create a cross-functional flowchart.  Now try it for yourself and compare how draw.io stacks up against other diagramming apps. The user-friendliness in draw.io is evident.
• Making draw.io your own:
  Need to tailor draw.io diagrams to suit your requirements? No problem! Customize your colors, fonts, and templates to fit what you need. Or perhaps you don’t need that, but instead, want access to an extensive library of 142 (and counting) ready-made templates – we’ve got you covered there too.

Shouldn’t you increase the price if what you’re offering is better than what’s out there?

Before we began, we asked ourselves some important questions:

• Do we consider the current pricing for similar apps to be fair?
• If an app offers better functionality, should it be more expensive?

Our answer to both those questions was no.  We want to work continuously on bringing new features to you to improve your user experience.  Our philosophy is simple:  visualization is essential, but every use case should have a reasonable price tag. Improvements to draw.io shouldn’t equal a price increase for you, the user. Our pricing scale and concept is the same one that existed when we were doing our research to enter the Atlassian ecosystem.

I wondered if I even needed to write about this topic at all.  Do we need to place so much emphasis on pricing? The thing is, it’s not just about sharing pricing, but about sharing our philosophy, too.   However, you can take a look at the draw.io vendor page in the Atlassian Marketplace to form your own opinion.  We also have a pricing page on our website.

Do you have questions about draw.io’s pricing? Please don’t hesitate to contact us! We love hearing from you.  Until next time, happy diagramming.