From the customer’s point of view – part 1
When you work on part 1, hide the second layer (Part 2) by making sure the checkbox next to its name in the Layers panel is not checked. Fill in this part of the value proposition canvas as if you were the customer – try to put yourself in their shoes. Or better yet, go and interview them and ask meaningful and open-ended questions to see exactly what their gains and pains are.
In this example, I’m ‘a teacher’ who needs to (and wants to) teach their students to use a diagramming tool as a way to present information effectively. There are many pains with the existing software and platforms used in schools. Plus many schools still only accept assignments on paper, despite being required to teach a ‘modern’ curriculum.
Teachers are increasingly encouraged to do classroom-level collaboration with distant schools or even students in other countries, as well as allow parents (viewing) access to their students work, and teach students with up-to-date technology and tools. These are just some of their “jobs to be done”.
Tip: Don’t forget to add importance and priority levels – this will help you in part 2.